How a Media-for-Equity investment can help you expand into a different country

Let’s say you launched your startup in Germany. It is going well. You are growing rapidly and thinking about expanding into a different country. The Netherlands looks like a suitable option. While you think it is as easy as applying what worked in Germany to the Netherlands, it is not.

Expanding into a new country is extremely hard. Everything is different. The consumer, language, culture, jurisdiction, and more. Some differences are obvious, but a lot of them are not. You can’t reach out to a consumer from the Netherlands the same way you do to consumers from Germany. You have to play by the local playbook to be successful. But if none of your team members is Dutch or has experience in the Dutch market, then you have no idea what that local playbook is. You have no idea about the differences and how you should approach Dutch consumers. 

That’s why a media-for-equity investment from a local media network is so valuable when expanding into a new country. As a startup, you can tap into the knowledge, expertise, and experience of that local media network. They have been running media campaigns for years and know exactly how to reach out to consumers across the country.

That’s why Influencer Capital also invests in startups located outside the Netherlands looking to enter the Dutch market. We help these startups overcome obstacles related to differences in consumers, language, culture, jurisdiction, and more. The Dutch market is the market we know best and where we can add the most value. We will put the startup in front of millions of Dutch consumers the right way.