Influencer Capital’s Startup & Creator scout program.

Expanding into a new country is extremely hard. Everything is different. The consumer, language, culture, jurisdiction, and more. A media-for-equity investment from a local media network is valuable because you can tap into the knowledge, expertise, and experience of that local media network.

Grai analyzed 149 companies that secured a media for equity deal and found that 87% is still active. That is significantly more than the 10% average survival rate of start-ups.

By now, everyone is probably familiar with Zalando. What a lot of people don’t know is that at the core of Zalado's success was a media for equity investment.